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Archive for January, 2009

Marketing Heath Ledger’s Death

January 31st, 2009

January 22, 2008 marked the death of talented, rising actor Heath Ledger. He died of a drug overdose at the age of 28. At the time of his death, he appeared in nineteen films. He had finished portraying the Joker in the 2008 film, The Dark Knight just before his shocking death. He was also working on another movie project which is scheduled to be released this year.

After he died, marketers changed their form of advertising. For the movie The Dark Knight, no longer would you see advertisements with batman on the cover. It was primarily Heath Ledger, writing the famous phrase, “Why so serious?” in red. Even today, if you turn on the television, don’t be surprised to see one of his films. Many popular television channels like to play A Knight’s Tale. I would like to say that all of this is out of respect for Heath Ledger, but I’m afraid that it’s not entirely true. It’s all about the money. If you recall from our previous article, The Gravesite of James Dean, you will find more information than just about the ghostly appearances of deceased actor James Dean, who has become a legend over the years despite being in only three films. What do James Dean and Heath Ledger have in common? They both died in their 20s (James Dean at 24, Heath Ledger at 28) with shocking deaths upon mainstream success. They both had a lot of potential in them and had a bright future ahead of them.

The deaths of these actors are shocking to movie-viewers around the world. Once they passed away, marketers feel they have hit the jackpot. The news broadcasting alone had a major impact on their movie sales. Once Heath Ledger died, everyone started becoming a fan despite seeing any of his movies. The movie The Dark Knight had a gross revenue of $997,919,903, making it the second largest in history, right under Titanic. The previous Batman film, Batman Begins, only had a gross revenue of $372,253,017. Although it is not proven, we all know that his death had something to do with the spark in revenue. Everyone felt the need to see the movie the supporting actor “died for”.

This is the problem with Hollywood, actors are not treated like people, but as objects. Although it is not certain, I find it highly unlikely that he committed suicide by overdose. He left behind all his friends and family. I’m sure he is not grateful that his film has become such a success. All these awards and marketing techniques are just used as hype. Many are profiting off of his death and every dollar should be going to the family he has left behind.

Three hours after writing this article, I turn on the television to find A Knight’s Tale on.

Uncategorized

American Airlines Flight 77

January 30th, 2009

Flight 77 wreckage at Pentagon.jpg

Image taken from wikipedia.org

American Airlines Flight 77 was responsible for the attempted destruction of the Pentagon building in Washington D.C. The flight was scheduled to fly from Washington Dulles International Airport to Los Angeles International Airport. After a half hour into the flight, the plane was hijacked by five Al Qaeda terrorists. The hijackers forced their way into the cockpit and made the passengers go to the rear of the plane. The lead hijacker was Hani Hanjour, the most religious of all the hijackers. He flew the plane back towards Washington D.C. aiming to strike at the Pentagon.

Passengers on board the aircraft were able to call their families and notify them that the plane had been hijacked. At 9:37 in the morning, the plane slammed into the side of the Pentagon killing everyone on board. More than 100 people were killed in the building. Within minutes people started crowding the area as firefighters arrived. The building was evacuated and the damaged side was rebuilt within a year. More than a dozen people witnessed the event. Some have speculated that there was no plane, and that it was an intentional explosion. However, no evidence has come out to support this claim.

Historical Horrors

Paranormal

January 30th, 2009

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Uncategorized

The Frighteners Trailer

January 30th, 2009

Here is the trailer for the film, The Frighteners.

Horror Movie Characters, Movie Trailers, Science Fiction/Fantasy, Urban Legends, Videos

The Lord of the Rings: The Two Towers

January 30th, 2009

LOTRTTTmovie.jpg

Image taken from wikipedia.org

Rarely in Hollywood do sequels do such good business as this film did. After the release of the first film of the Lord of the Rings trilogy, there was so much apprehension for the next installment. Could Peter Jackson outdo his first film? Would the story be just as good? Would there be big battle scenes? The answer to all these questions is yes! This is the best sequel of any fantasy film I have ever seen. The story picks up almost seconds after the ending of the first film. The fellowship is broken. Sam and Frodo travel to Mordor passing through unimaginable dangers. The other characters are forced to hold off the forces of the Wizard Saruman as he unleashes his army of evil upon the people of Middle-Earth.

The real draw to this film, is the Battle of Helm’s Deep. This battle has to much one of the most epic ever seen on screen since the golden age of Hollywood. It is no wonder that this film won the Academy Award for Best Visual Effects. But aside from the huge battle scenes, at the heart of this filmĀ are the themes of bravery, friendship, and perseverance. We aspire to be like these characters. We wonder what we would do in these situations. The events of the film can be paralleled to our own world. We are faced with impossible odds, and it is only through friendship and courage that we can overcome these difficulties.

Science Fiction/Fantasy